In 2009, Bellavance Beverage Co. (BBC) and New Hampshire Distributors (NHD) formed an alliance to capitalize on the mutual strengths of our forward-thinking ownership and senior leadership teams.
Initially, the NH Craft Alliance (NHCA) was formed to enhance our strong craft beer capabilities and to provide a single-point-of-contact distribution network that services the entire State of New Hampshire with seamless communication and integrated logistics. As the industry evolved and both wholesalers grew stronger through multiple wholesale acquisitions, the alliance evolved from a craft only focus to include a broader view including progressive new age beverages beyond just beer. Understanding the ever-changing dynamics of the beverage industry has allowed us to maintain our status as the premier NH wholesaler network. Ultimately, the NHCA evolved into the NH Beverage Alliance (NHBA) focused on the future of the NH beverage industry. We share a uniform mission of bringing the best retail account coverage, product education, quality service, impactful promotion and sustainable brand building to the NH marketplace.